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Russia : Why .РФ is a golden opportunity

(23/08/2010 11:56 am)

Today the only part of a Russian website, which is not in Cyrillic is the domain name. That will change now. You might already have a version of your website in Russian, or perhaps you´re still in the planning process. However, did you know that you can now have your domain name in Russian as well?

The new domain extension is called .РФ, and mark my words. It will be the preferred top level domain for 45 million Russian Internet users over the next year. The .РФ domain can only consist of Cyrillic characters (The Russian alphabet).

Most Russian websites use a .RU or .COM domain name, so here is your chance to really stand out from the crowd. When you read this you will be one of the first to know, so there are plenty of golden opportunities to profit right now.

Car-insurance.ru vs. автомобильное-страхование.РФ

Check the screenshot below. I made a search for CAR INSURANCE in the Russian Google. As you can see all domain names are in Latin, and incomprehensible for your average Russian user. A car insurer would be able to use the domain name автомобильное-страхование.РФ instead.of car-insurance.ru.

 

How many extra visits would this car insurer receive? Difficult to tell but this domain name will pay for itself every day.

Secondly, for branding it is a smart move to have your company name or brand name as a .РФ domain name. When news about .РФ come out, cybersquatters will try their luck, so your brand name should be protected by then.

You can register the .РФ domain for your international trademarks right and queue any other domain right now. We will then register them when restrictions are removed later this year.

Insert the Latin version of the domain name plus .XN--p1ai (the conversion code). We will then translate it to Cyrillic.

.xn--p1ai is the IDN puny code for .РФ (.rf)

Related articles:

The 10 best .CO domains for your business and the case of "European domain"

Russia: First Cyrillic Domains are active


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